Carbon footprints are critical to the founder of Impact Snacks, who wanted to create a good impact on customers using three types of trends: offering superfood snacks, optimized packaging, and customer deliver that’s direct.
These plant-based products launched last September after they did a year-long project researching, offering a more coordinated product and their packaging requirements for this. From the seeds to the harvest, to the production and shipment, even to the customers, the company offers more carbon emissions that they reclaim than they create, and it is so easy on the world, only creating .37 pounds of carbon in order to create these and ship it.
They’ve learned how to offset carbon emissions by about 250%and over time, this is starting to produce something important. A green energy infrastructure for snack foods, along with solar farms and even planting trees around the world to different communities.
This is a different type of packaging, since in the past, they were considered wasteful, and a lot of companies use greenwashing in order to trick people, and it naturally isn’t as eco-focused a it should be.
But these snack foods are changing this, offering more convenience for the customer, with the elimination of the waste, and of course, between the consumer pressures and regulations, it’s sustainable to have this in the packaging.
Consumer spending is a strong type of activism, and the packaging works to showcase just that.
The Power of Accountability
Brands that are responsible for the footprint they create in the entire supply chain is important in terms of the initiatives and the discussions of such.
This is a burden because a lot of companies don’t realize that they need to have everyone within the supply chain, not just the company itself, to be held accountable.
They’ve managed to make this work.
There are several different ways to offer this type of packaging. Reusable packaging rather than single use is one, but that’s hard to implement in foods.
There were two options at this point, and that was of course either packaging that could be recycled, or those that were compostable, and with only about 9% of the packaging recycled, it can’t be done indefinitely, and eventually, it would have to be in a landfill, so they decided to make it a compostable type of package.
The next part was where it would be composted, whether at an industrial site commercially, or at home. There were too minimal facilities to make the former of these feasible, so they created an infrastructure or local action in order to make sure that it could be composted at home easily.
The Solution
With this, the brad was able to make the right choices.
The first was the nano fibrillated cellulose film hat was supplied, certified, and anaerobically digestible, which is made totally from plants.
The wrapper does have the typical plastic feeling, but it decomposes naturally, through moisture and warmth, and it can happen in the environment in about 30 or so days. This can even be digestible in a marine sort of biome, and along with that, the packaging is very safe to eat, with the owner of the company even mentioning that they’ve eaten the wrapper a few times.
The packaging is a great way to offer a barrier that is good for composting, along with the brand adjusting the ingredients to offer the barrier that the film lacks, and it helps to create the proper balance for this snack.
It’s amazing what they’ve been able to do, and it’s good for those who want sustainable packaging as well.
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