Custom Branded Boxes

Custom branding boxes, or custom printed boxes, may be more expensive to produce, but they serve the branding purpose quite nicely. The high-quality material with bold graphics makes these boxes stand out from other boxes that you can use for product packaging.

If you are running an e-commerce business, the only point of contact between you and your customer is when your product arrives at their doorstep. They pick up the package and try to judge the quality of your product based on the looks and feel of the package. If you are using a plain, brown box, you won’t certainly be able to impress your online customers in the best possible way.

In this article, we will discuss custom branded boxes briefly to let you know about their potential to uplift your brand.

Why many companies choose custom boxes

First and foremost, it is important to understand why most companies would consider choosing custom packaging boxes instead of plain, brown boxes. Aside from the most obvious reason, there are other reasons too that you may want to know.

• These boxes allow you to stand out from your competition. Your customers can easily differentiate between your products and those of the others.
• Using these boxes allows you to put technical information about your product on an appropriately visible side of your box. This technical information can persuade your customers to buy from you rather than from your competitors.
• On the outside of the box, you can display supplemental information about your product, allowing your customers to know what they should expect from your product.
• A custom branded box is easier to be arranged on the store’s shelves. Retailers love this advantage.
• Every time a person sees your box, your brand gets promoted. That is why these boxes complement your marketing strategy.

Custom printing

The best thing about custom boxes is that you can use custom prints on them to promote your brand the way you like. You can choose from a range of printing options, depending on your requirements.

• Digital printing: This printing option is a cost-effective way to print designs, patterns, and brand messages on your boxes. This option allows you to use all colors on a corrugated box.
• Flexogenic Printing: You can use this option to print simple graphics, designs, or logos on your boxes. It uses 1-3 colors while printing.
• Litho Printing: You can use this printing option if you have to use high-resolution and photorealistic graphics on the outer packaging. You can print on the paper and then mount that paper on the box.

The cost of printing will depend on the type of printing method you utilize. If you are using the litho printing method, it will result in higher costs. If you want to choose from a wide spectrum of colors while keeping the costs low, you can consider using digital printing. Flexogenic printing is the most cost-effective option, and it is most suitable when you do not want to use a wide range of colors.

You can discuss all of your requirements regarding custom boxes and printing with your packaging supplier.